BARREIRA A+D CAMPAIGN

Within the framework of the campaign with the slogan «IT STARTS WITH US», both the value of design and the crucial role of school students are highlighted. The campaign aims to convey the message that the future is in the hands of the student community and that each individual can make a significant change through environmentally conscious and respectful actions.

The proposal for a promotional video is short and to the point, designed for social media through pills covering all the school’s specialities. An example of a student at work is presented, followed by the statement that every student has the potential to do great things and make a difference. The slogan «IT STARTS WITH HER» precedes the tagline «IT STARTS WITH US», and this format is adapted to various majors.

The main graphic element of the campaign is proposed: the slogan together with the Barreira logo represented as computer keys. This symbolism connects all students through technology and design, using a colour palette that includes the school’s corporate green along with blue, pink and yellow to represent the different majors. The main design is broken down into four elements, each with a key that plays on messages related to conscious and respectful design.

The merchandising design offers products with the five proposed designs. Common products such as caps and mobile phone cases are highlighted, always opting for recycled and sustainable materials. Specific products for merchandising are also detailed, such as resistant bags, reusable water bottles, thermos flasks, cardboard folders and USB cards, all oriented towards sustainability and daily usefulness for students.

The possibility of commercialising the products through the Barreira website, with the school as a collection point, emphasising the reduction of emissions in shipments, stands out. The variety of models allows the creation of customisable packs, adapting to different tastes.