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The following project consists of the creation of a fictitious information and awareness campaign for the Valencia City Council based on goal number 13 of the SDGs (Sustainable Development Goals). This is about taking urgent action to combat climate change and its effects.
As the main element of the campaign, three circles have been designed, each one corresponding to these concepts: air, fire and water. The sphere shape has been used because it represents the earth. At the same time, the colour palette chosen relates to the different concepts, while intentionally generating a sense of alarm.
The principal objective of the campaign is to raise awareness and call young people to action. That’s why the posters invite them to enter to the Valencia City Council website, where they would find a blog with information, volunteering, talks and events related to sustainability and stopping climate change.
